/* ============================================================
     DESIGN TOKENS
  ============================================================ */
  :root {
    /* ---- Minimal Colors palette ---- */
    --slate:      #494D5F;   /* darkest — near-navy, used for all text */
    --purple:     #8458B3;   /* deep purple accent */
    --lilac:      #D0BDF4;   /* light purple */
    --sky:        #A0D2EB;   /* light blue */
    --mist:       #E5EAF5;   /* pale lavender — section backgrounds */

    --ink:        #494D5F;
    --ink-soft:   #5d6376;
    --ink-faint:  #9094a6;
    --paper:      #ffffff;
    --stone:      #8458B3;   /* accent (was tan) */
    --line:       #dcdce8;
    --line-soft:  #eceef6;

    /* brand accent palette */
    --yellow:     #f4c84a;
    --yellow-bg:  #f3effb;
    --green:      #138a6e;
    --lav:        #D0BDF4;
    --pink:       #ef9fc6;
    --orange:     #8458B3;
    --blue:       #8458B3;
    --teal:       #0e8c73;

    --maxw: 1180px;
    --gutter: clamp(20px, 5vw, 64px);
    --r: 4px;

    --f-display: 'Plus Jakarta Sans', system-ui, sans-serif;
    --f-body:    'Plus Jakarta Sans', system-ui, sans-serif;

    --ease: cubic-bezier(.22,.61,.36,1);
  }

  /* ============================================================
     RESET / BASE
  ============================================================ */
  *, *::before, *::after { box-sizing: border-box; }
  html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
  @media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

  html { }
  body {
    margin: 0;
    font-family: var(--f-body);
    color: var(--ink);
    background: linear-gradient(to bottom, rgba(255,255,255,0.62) 0%, rgba(226,232,248,0.82) 28%, var(--mist) 62%, #cdd6ee 100%);
    line-height: 1.6;
    font-size: 17px;
    -webkit-font-smoothing: antialiased;
    text-rendering: optimizeLegibility;
    position: relative;
  }

  /* sandy / grainy texture — fixed film over the whole page */
  body::before {
    content: ""; position: fixed; inset: 0; z-index: 1; pointer-events: none;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='180' height='180'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='3' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
    background-size: 180px 180px;
    opacity: 0.05; mix-blend-mode: multiply;
  }
  /* subtle grid texture — an elevated, premium backdrop layered with the
     grain film; masked so it's faint at the very top/bottom and reads at
     mid-page, like the reference site's dotted/gridded background. */
  body::after {
    content: ""; position: fixed; inset: 0; z-index: 1; pointer-events: none;
    background-image:
      linear-gradient(rgba(73,77,95,.06) 1px, transparent 1px),
      linear-gradient(90deg, rgba(73,77,95,.06) 1px, transparent 1px);
    background-size: 58px 58px;
    -webkit-mask-image: linear-gradient(to bottom, transparent 0, #000 6%, #000 90%, transparent 100%);
            mask-image: linear-gradient(to bottom, transparent 0, #000 6%, #000 90%, transparent 100%);
  }
  /* keep interactive layers above the grain film + grid */
  .nav, main, footer, .view, #cases, #services-detail { position: relative; z-index: 2; }

  h1, h2, h3, h4 { font-family: var(--f-display); margin: 0; line-height: 1.04; letter-spacing: -0.02em; }
  p, blockquote { margin: 0; text-wrap: pretty; }
  a { color: inherit; text-decoration: none; }
  img, svg { display: block; max-width: 100%; }
  ul { margin: 0; padding: 0; list-style: none; }
  button, input, textarea { font: inherit; color: inherit; }

  .wrap { max-width: var(--maxw); margin-inline: auto; padding-inline: var(--gutter); }
  .eyebrow {
    font-size: 13px; font-weight: 700; letter-spacing: 0.06em;
    color: var(--ink-soft); text-transform: none;
  }
  .section { padding-block: clamp(72px, 11vw, 130px); }
  .center-title {
    text-align: center;
    font-size: clamp(28px, 4vw, 40px);
    font-weight: 800;
    margin-bottom: clamp(40px, 6vw, 64px);
  }

  /* skip link */
  .skip {
    position: absolute; left: -999px; top: 0; z-index: 200;
    background: var(--ink); color: #fff; padding: 10px 16px; border-radius: var(--r);
  }
  .skip:focus { left: 12px; top: 12px; }

  :focus-visible { outline: 2.5px solid var(--blue); outline-offset: 3px; border-radius: 2px; }

  /* ============================================================
     NAV
  ============================================================ */
  .nav {
    position: static;
    background: transparent;
    padding-top: clamp(10px, 1.6vw, 18px);
  }
  /* sticky header is desktop-only by design; mobile keeps default flow */
  @media (min-width: 769px) {
    .nav { position: sticky; top: 0; z-index: 100; }
  }
  .nav__inner {
    max-width: calc(100% - clamp(32px, 6vw, 96px)); margin-inline: auto; padding: 4px 4px 4px 6px;
    display: flex; align-items: center; justify-content: space-between; gap: 24px;
    position: relative;
  }
  @media (min-width: 721px) {
    .nav__links { position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%); }
  }
  .nav.scrolled .nav__inner { }
  .brand {
    font-family: var(--f-display); font-weight: 800; font-size: 21px;
    letter-spacing: -0.03em; display: inline-flex; align-items: center; gap: 9px;
  }
  .brand__mark {
    width: 13px; height: 13px; border-radius: 50%;
    background: var(--ink); position: relative; flex: none;
  }
  .brand__mark::after {
    content:""; position:absolute; inset: 3.5px; border-radius:50%; background: var(--yellow);
  }
  /* CAD Talent wordmark + funnel mark */
  .cad-brand{ font-family: 'DM Sans', sans-serif; font-weight: 700; letter-spacing: 0.02em; gap: 9px; font-size: 22px; }
  .cad-brand b{ font-weight: 700; }
  .cad-brand .ag{ font-family: 'DM Sans', sans-serif; font-weight: 400; font-size: 22px; letter-spacing: 0.02em; color: var(--ink-soft); }
  .cad-word{ display: inline-flex; align-items: center; gap: 0.42em; white-space: nowrap; text-transform: uppercase; }
  .cad-mark{ width:32px; height:32px; flex:none; display:block; }
  .cad-mark svg{ display:block; width:100%; height:100%; }
  .nav__links {
    display: flex; align-items: center; gap: clamp(16px, 2.4vw, 30px);
    background: rgba(229,234,245,.9);
    backdrop-filter: saturate(140%) blur(12px);
    -webkit-backdrop-filter: saturate(140%) blur(12px);
    border: 1px solid var(--line-soft);
    border-radius: 999px;
    padding: 10px clamp(20px, 2.6vw, 28px);
    box-shadow: 0 8px 24px rgba(73,77,95,.08);
  }
  .nav__links a {
    font-family: 'DM Sans', sans-serif; font-size: 15px; font-weight: 500; color: var(--ink-soft);
    position: relative; padding: 4px 0; transition: color .2s var(--ease);
  }
  .nav__links a::after {
    content:""; position:absolute; left:0; right:0; bottom:-2px; height:2px;
    background: var(--ink); transform: scaleX(0); transform-origin: left;
    transition: transform .28s var(--ease);
  }
  .nav__links a:hover { color: var(--ink); }
  .nav__links a:hover::after { transform: scaleX(1); }
  .nav__cta {
    display: inline-flex; flex: none; padding: 12px 24px; border-radius: 999px;
    background: var(--ink); color: #fff !important; font-family: 'DM Sans', sans-serif; font-size: 14px; font-weight: 600;
    letter-spacing: 0.01em;
    box-shadow: 0 8px 24px rgba(73,77,95,.14);
    transition: transform .2s var(--ease), background .2s var(--ease);
  }
  .nav__cta::after { display: none; }
  .nav__cta:hover { background: #35384a; transform: translateY(-1px); }
  /* triangle mark, now sitting at the right end of the nav */
  .nav__mark { width: 26px; height: 26px; display: inline-flex; flex: none; }
  .nav__mark svg { width: 100%; height: 100%; display: block; }
  .nav__mark::after { display: none; }
  .nav__spacer { display: block; }
  .nav__toggle {
    display: none; flex: none; width: 40px; height: 40px; border-radius: 50%;
    background: rgba(229,234,245,.9); border: 1px solid var(--line-soft);
    align-items: center; justify-content: center; gap: 4px; flex-direction: column;
    cursor: pointer; padding: 0;
  }
  .nav__toggle span {
    display: block; width: 18px; height: 2px; background: var(--ink); border-radius: 2px;
    transition: transform .25s var(--ease), opacity .25s var(--ease);
  }
  .nav__toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(6px) rotate(45deg); }
  .nav__toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
  .nav__toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-6px) rotate(-45deg); }
  .nav__mobile { display: none; }
  @media (max-width: 720px) {
    .nav__links, .nav__cta { display: none; }
    .nav__inner { justify-content: space-between; }
    .nav__toggle { display: inline-flex; }
    .nav__mobile {
      display: flex; flex-direction: column; gap: 2px;
      max-width: calc(100% - clamp(32px, 6vw, 96px)); margin: 8px auto 0;
      background: rgba(229,234,245,.97);
      backdrop-filter: saturate(140%) blur(12px); -webkit-backdrop-filter: saturate(140%) blur(12px);
      border: 1px solid var(--line-soft); border-radius: 20px;
      padding: 8px; box-shadow: 0 8px 24px rgba(73,77,95,.1);
      max-height: 0; overflow: hidden; opacity: 0;
      transition: max-height .35s var(--ease), opacity .3s var(--ease);
    }
    .nav__mobile.is-open { max-height: 400px; opacity: 1; }
    .nav__mobile-link {
      font-family: 'DM Sans', sans-serif; font-size: 16px; font-weight: 500; color: var(--ink-soft);
      padding: 13px 16px; border-radius: 14px;
    }
    .nav__mobile-link:hover, .nav__mobile-link:active { background: rgba(255,255,255,.7); color: var(--ink); }
    .nav__mobile-cta {
      display: inline-flex; justify-content: center; margin: 6px 4px 4px;
      padding: 13px 16px; border-radius: 999px;
      background: var(--ink); color: #fff !important; font-family: 'DM Sans', sans-serif; font-size: 15px; font-weight: 600;
    }
  }

  /* ============================================================
     HERO — original lockup + coverflow build
  ============================================================ */
  .hero { padding-top: clamp(8px, 1.4vw, 20px); padding-bottom: clamp(16px, 2vw, 34px); overflow: clip; }

  .hero__label {
    position: relative; z-index: 1;
    font-family: 'DM Sans', sans-serif; font-weight: 800;
    font-size: clamp(44px, 7vw, 108px); letter-spacing: -0.01em;
    color: var(--ink); text-align: center;
    line-height: 1.05;
    margin: 0 0 clamp(30px, 4vw, 50px);
  }

  /* layer 1 — brand wordmark lockup, first word sits left, bigger, in a contrasting font */
  .hero__lockup {
    position: relative; z-index: 1;
    display: flex; align-items: baseline; justify-content: center;
    gap: clamp(10px, 1.4vw, 22px);
    margin: 0; padding-inline: clamp(6px, 1vw, 16px);
    white-space: nowrap;
  }
  .hero__cad {
    font-family: 'DM Sans', sans-serif; font-weight: 800;
    color: var(--ink); line-height: 0.9; letter-spacing: -0.01em;
    font-size: clamp(64px, 24vw, 470px);
  }
  .hero__display {
    font-family: 'DM Sans', sans-serif; font-weight: 800;
    color: var(--ink); line-height: 0.9; letter-spacing: -0.01em;
    font-size: clamp(64px, 24vw, 470px);
  }

  /* layer 2 — three-panel coverflow carousel, flanked by differentiator copy
     (overlaps the lower part of the lockup letterforms) */
  .hero__stage {
    position: relative; z-index: 3;
    margin-top: clamp(20px, 3vw, 40px);
    display: grid; grid-template-columns: minmax(190px, 1fr) auto minmax(190px, 1fr);
    align-items: center; column-gap: clamp(14px, 2.4vw, 40px);
    max-width: 1360px; margin-inline: auto; padding-inline: clamp(14px, 3vw, 34px);
    touch-action: pan-y;
  }
  .hero__flank {
    font-family: 'DM Sans', sans-serif; font-weight: 700; color: var(--ink);
    font-size: clamp(18px, 1.8vw, 23px); line-height: 1.4;
    display: flex; flex-direction: column; gap: clamp(14px, 1.8vw, 22px);
  }
  .hero__flank--left { text-align: left; align-items: flex-start; }
  .hero__flank--right { text-align: right; align-items: flex-end; text-transform: uppercase; letter-spacing: 0.02em; grid-column: 3; }
  .hero__stage .cf-scene { grid-column: 2; }
  .hero__flank p { margin: 0; max-width: 22ch; }
  @media (max-width: 900px) {
    .hero__stage { grid-template-columns: 1fr; justify-items: center; row-gap: 22px; }
    .hero__flank--left, .hero__flank--right { text-align: center; align-items: center; order: 2; }
    .hero__flank--right { order: 3; }
    .cf-scene { order: 1; }
    .hero__flank p { max-width: 42ch; }
  }

  .cf-scene {
    position: relative;
    width: var(--cf-w, 360px); height: var(--cf-h, 520px);
    perspective: 1100px; perspective-origin: 50% 50%;
    cursor: grab; user-select: none; -webkit-user-select: none;
  }
  .cf-scene.dragging { cursor: grabbing; }
  .cf {
    position: absolute; inset: 0;
    transform-style: preserve-3d;
  }
  .cf-card {
    position: absolute; inset: 0;
    overflow: hidden;
    backface-visibility: hidden;
    transition: transform .4s ease, opacity .4s ease, filter .4s ease;
    will-change: transform, opacity, filter;
  }
  .cf-card img, .cf-card video {
    width: 100%; height: 100%; object-fit: cover; display: block;
    filter: grayscale(1) contrast(.97) brightness(1.02);
    transition: filter .5s var(--ease);
    -webkit-user-drag: none; user-select: none; pointer-events: none;
  }
  /* center — sharp, full opacity, faces viewer */
  .cf-card.is-center { transform: translateX(0) translateZ(0) rotateY(0deg) scale(1); opacity: 1; filter: none; z-index: 3; }
  /* sides — rotated back on Y, receding (negative Z), blurred + dimmed */
  .cf-card.is-left  { transform: translateX(-58%) translateZ(-170px) rotateY(50deg)  scale(.92); opacity: .6; filter: blur(5px); z-index: 2; }
  .cf-card.is-right { transform: translateX(58%)  translateZ(-170px) rotateY(-50deg) scale(.92); opacity: .6; filter: blur(5px); z-index: 2; }
  /* the off-stage card waits behind the center */
  .cf-card.is-hidden { transform: translateZ(-440px) scale(.78); opacity: 0; filter: blur(8px); z-index: 1; }
  /* CENTER is always in color; sides stay grayscale until they take center */
  .cf-card.is-center img, .cf-card.is-center video { filter: grayscale(0) contrast(1.03); }
  /* intro spin — every card colorful while it circles in on load */
  .cf-scene.cf-intro .cf-card { transition-duration: .22s; }
  .cf-scene.cf-intro .cf-card img,
  .cf-scene.cf-intro .cf-card video { filter: grayscale(0) contrast(1.02); transition: filter .2s var(--ease); }
  /* creator handle, top-left over video cards */
  .cf-handle {
    position: absolute; top: 14px; left: 14px; z-index: 4;
    font-family: 'DM Sans', sans-serif; font-weight: 500;
    font-size: clamp(11px, 1vw, 13px); letter-spacing: .01em;
    color: #fff; text-shadow: 0 1px 6px rgba(0,0,0,.55);
    pointer-events: none; user-select: none;
    opacity: 0; transition: opacity .4s var(--ease);
  }
  .cf-card.is-center .cf-handle { opacity: 1; }
  @media (prefers-reduced-motion: reduce) {
    .cf-card { transition: opacity .4s ease; }
  }

  /* Hero + UVP, merged: a tall runway (.hero-uvp) holds a sticky,
     viewport-height pane (.hero-uvp__pin). Text lives in a left column —
     the title is the first state, then four supporting lines — each one
     a scroll-locked state stacked in the same grid cell; JS drives
     opacity/transform continuously off scroll progress (smoothstep-eased,
     so motion is calm, sliding up from below) so only one statement is
     ever at full prominence. The carousel sits in a static right column
     throughout — always present, always hoverable, never dimmed. */
  /* Scroll-pinned sequential build: a tall runway holds a sticky, full-height
     pane. Each line starts translated down + blurred and snaps up into place
     as scroll progress crosses its threshold — lines accumulate one after
     another rather than firing together, and reverse cleanly on scroll-up. */
  .hero-uvp { position: relative; height: 420vh; }
  .hero-uvp__pin {
    position: sticky; top: 0; height: 100vh; overflow: hidden;
    display: flex; align-items: center; justify-content: center;
    max-width: 1360px; margin-inline: auto; padding-inline: clamp(24px, 5vw, 60px);
  }
  .hero-uvp__lines {
    position: relative; display: flex; flex-direction: column; gap: clamp(20px, 3vw, 34px);
    max-width: 760px; z-index: 2; text-align: center;
  }
  .hero-uvp__line {
    text-align: center; margin: 0;
    font-family: 'DM Sans', sans-serif; font-weight: 600;
    text-transform: uppercase;
    font-size: clamp(18px, 1.9vw, 24px); line-height: 1.3; letter-spacing: 0.005em;
    color: var(--ink);
  }
  .hero-uvp__line--title { display: block; }
  .hero-uvp__eyebrow {
    font-family: 'DM Sans', sans-serif; font-weight: 600; font-size: clamp(13px, 1.1vw, 15px);
    letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft);
    margin: 0 0 clamp(16px, 2.2vw, 22px);
  }
  .hero-uvp__headline {
    margin: 0; font-family: 'DM Sans', sans-serif; font-weight: 800;
    text-transform: uppercase; color: var(--ink);
    font-size: clamp(30px, 4vw, 52px); line-height: 1.12; letter-spacing: -0.01em;
  }
  .uvp-line {
    opacity: 0; transform: translateY(64px) scale(.97); filter: blur(10px);
    transition: opacity .7s var(--ease), transform .7s var(--ease), filter .7s var(--ease);
    will-change: transform, opacity, filter;
  }
  .uvp-line.is-in { opacity: 1; transform: none; filter: none; }
  @media (prefers-reduced-motion: reduce) {
    .uvp-line { opacity: 1 !important; transform: none !important; filter: none !important; transition: none !important; }
  }
  .uvp-mark {
    background: var(--stone); color: #fff;
    padding: 0.06em 0.4em; border-radius: 4px;
    box-decoration-break: clone; -webkit-box-decoration-break: clone;
    padding: 0.03em 0.18em; border-radius: 2px;
  }

  @media (max-width: 860px) {
    .hero-uvp { height: 320vh; }
    .hero-uvp__lines { max-width: 100%; }
  }

  .hero-cta-section { padding-bottom: clamp(40px, 6vw, 80px); }


  .hero__actions { margin-top: clamp(20px, 3vw, 30px); display: flex; justify-content: center; }
  .hero__cta {
    display: inline-flex; align-items: center; gap: 10px;
    background: var(--ink); color: #fff;
    font-family: 'DM Sans', sans-serif; font-weight: 500; font-size: 15px; letter-spacing: .01em;
    padding: 15px 28px; border-radius: 999px;
    transition: background .25s var(--ease), transform .25s var(--ease);
  }
  .hero__cta:hover { background: #35384a; transform: translateY(-1px); }
  .hero__cta .arrow { transition: transform .25s var(--ease); }
  .hero__cta:hover .arrow { transform: translateX(4px); }
  /* full-width underline beneath the whole second sentence */
  .scribble--full {
    position: absolute; left: 0; bottom: -0.06em; width: 100%; height: 0.3em;
    overflow: visible; pointer-events: none;
  }
  /* word with a hand-drawn underline beneath it */
  .uword { position: relative; display: inline-block; }
  .uword .scribble {
    position: absolute; left: -4%; bottom: -0.14em; width: 108%; height: 0.34em;
    overflow: visible; pointer-events: none;
  }
  /* block-2 underline spans the whole phrase */
  .uline { position: relative; display: inline-block; }
  .uline .scribble {
    position: absolute; left: -1%; bottom: -0.18em; width: 105%; height: 0.3em;
    overflow: visible; pointer-events: none;
  }
  .scribble path {
    fill: none; stroke: var(--stone); stroke-width: 5;
    /* butt caps WHILE drawing so the start point can't render its round cap as a
       dot before the line has length; flipped to round once the draw completes. */
    stroke-linecap: butt; stroke-linejoin: round;
    vector-effect: non-scaling-stroke;
  }
  .scribble.is-done path { stroke-linecap: round; }   /* hand-drawn rounded ends, final state */
  /* drawing animation: paths use pathLength="100" so dash math is exact
     regardless of how preserveAspectRatio stretches them. Reveal left→right. */
  .scribble path {
    stroke-dasharray: 100; stroke-dashoffset: 100;
  }
  .scribble.is-drawn path {
    transition: stroke-dashoffset var(--draw, .5s) linear var(--delay, 0s);
    stroke-dashoffset: 0;
  }
  @media (prefers-reduced-motion: reduce) {
    .scribble path { stroke-dashoffset: 0 !important; transition: none !important; stroke-linecap: round !important; }
  }
  /* ---- positioning section ---- */
  .pos__inner {
    border-top: 1px solid var(--line);
    padding-block: 80px;
    display: grid; grid-template-columns: 45fr 55fr; gap: clamp(40px, 6vw, 96px);
    align-items: start;
  }
  .pos__label {
    font-family: 'DM Sans', sans-serif; font-size: 11px; font-weight: 500;
    letter-spacing: 0.2em; text-transform: uppercase; color: var(--stone); margin: 0 0 24px;
  }
  .pos__head {
    font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 500;
    font-size: 40px; line-height: 1.2; color: #1a1a18; margin: 0;
  }
  .pos__copy { display: flex; flex-direction: column; gap: 20px; }
  .pos__copy p {
    font-family: 'DM Sans', sans-serif; font-size: 15px; line-height: 1.75; color: #1a1a18; margin: 0;
  }
  .pos__copy p.pos__platforms {
    font-family: 'DM Sans', sans-serif; font-size: 11px; font-weight: 500;
    letter-spacing: 0.18em; text-transform: uppercase; color: var(--stone); margin-top: 8px; line-height: 1.4;
  }
  @media (max-width: 860px) {
    .pos__inner { grid-template-columns: 1fr; gap: 32px; padding-block: 48px; }
    .pos__head { font-size: 34px; }
  }
  /* ---- below-fold proof strip ---- */
  .proof { background: var(--mist); }
  .proof__inner {
    border-top: 1px solid rgba(22,21,20,.14);
    padding-block: clamp(28px, 4vw, 46px);
    display: grid; grid-template-columns: auto 1fr; gap: clamp(24px, 4vw, 72px);
    align-items: start;
  }
  .proof__label {
    font-family: 'DM Sans', sans-serif; font-size: 12px; font-weight: 600;
    letter-spacing: 0.2em; text-transform: uppercase; color: var(--stone);
    margin: 0; padding-top: 8px; white-space: nowrap;
  }
  .proof__stats { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(28px, 4vw, 72px); }
  .proof__stat { display: flex; flex-direction: column; gap: 8px; }
  .proof__num {
    font-family: 'Cormorant Garamond', serif; font-weight: 500;
    font-size: clamp(34px, 3.4vw, 46px); line-height: 1; color: var(--ink);
  }
  .proof__txt {
    font-family: 'DM Sans', sans-serif; font-size: 14.5px; line-height: 1.5; color: var(--ink-soft);
  }
  .proof__sublabel {
    font-family: 'DM Sans', sans-serif; font-size: 12px; font-weight: 600;
    letter-spacing: 0.2em; text-transform: uppercase; color: var(--stone);
  }
  .proof__markets {
    font-family: 'DM Sans', sans-serif; font-weight: 400;
    font-size: 15px; line-height: 1.6; color: #2c2a27; max-width: 46ch; margin-top: 2px;
  }

  /* ============================================================
     CLIENTS
  ============================================================ */
  .clients {
    padding-top: clamp(56px, 8vw, 96px);
    padding-bottom: clamp(56px, 8vw, 96px);
    background: #EAF1F8;            /* light sky band */
    border-block: 1px solid #d6dcEa;
  }
  .clients .center-title { margin-bottom: clamp(34px, 5vw, 54px); }
  /* compact "our partners"-style strip directly under the hero */
  .clients--mini {
    padding-top: clamp(10px, 1.4vw, 18px);
    padding-bottom: clamp(22px, 3vw, 34px);
    border-top: none;
  }
  /* .wrap (same max-width/gutter as every other section) now contains this
     strip's left/right edges; the marquee itself still owns its own
     overflow:hidden + fade mask so the scrolling track can bleed within it. */
  .clients-mini-label {
    text-align: center; margin: 0 0 clamp(14px, 1.8vw, 22px);
    font-family: 'DM Sans', sans-serif; font-size: clamp(13px, 1.4vw, 16px); font-weight: 700;
    letter-spacing: 0.2em; text-transform: uppercase; color: var(--ink);
  }
  .clients--mini .marquee--rev { display: block; }
  .clients--mini .bname {
    height: 26px; opacity: 1; color: var(--ink); font-weight: 600;
    font-size: clamp(11px, 1.05vw, 13px); letter-spacing: 0.14em;
    padding-inline: calc(clamp(26px, 4vw, 52px) / 2);
  }
  .clients--mini .bname:hover { color: var(--ink); opacity: 1; }
  .clients--mini .marquee + .marquee { margin-top: clamp(6px, 0.9vw, 12px); }
  .clients-title {
    font-family: 'DM Sans', sans-serif; font-weight: 700;
    font-size: clamp(30px, 4.4vw, 50px); letter-spacing: 0; line-height: 1.05;
    text-align: center; color: var(--ink);
    margin-bottom: clamp(40px, 6vw, 64px);
  }
  /* text-only brand names — uppercase, generously letter-spaced, muted */
  .bname {
    flex: none; display: grid; place-items: center; height: 46px;
    padding-inline: calc(clamp(40px, 6.5vw, 92px) / 2);
    font-family: var(--f-display); font-weight: 500;
    font-size: clamp(15px, 1.7vw, 19px);
    letter-spacing: 0.2em; text-transform: uppercase;
    color: var(--ink-faint); opacity: .92; white-space: nowrap; line-height: 1;
    transition: color .25s var(--ease), opacity .25s var(--ease);
  }
  .bname:hover { color: var(--ink); opacity: 1; }

  /* seamless logo marquee — full-bleed row, fades at both edges */
  .marquee {
    position: relative; overflow: hidden;
    -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
            mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  }
  .marquee__track {
    /* Spacing lives on each .logo as symmetric padding (NOT flex `gap`), so the
       space AFTER the last item equals the space between items. The track is
       exactly two identical copies; translateX(-50%) therefore lands precisely
       where 0 began and the reset is invisible — no half-gap seam. */
    display: flex; align-items: center; width: max-content;
    padding-block: 6px;
    animation: marquee 40s linear infinite;
    will-change: transform;
  }
  /* pause on hover or keyboard focus within the strip */
  .marquee:hover .marquee__track,
  .marquee:focus-within .marquee__track { animation-play-state: paused; }
  @keyframes marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
  @keyframes marqueeRev { from { transform: translateX(-50%); } to { transform: translateX(0); } }
  /* two-row stack: opposite directions, offset for depth */
  .marquee + .marquee { margin-top: clamp(18px, 2.4vw, 30px); }
  .marquee--rev .marquee__track { animation-name: marqueeRev; animation-duration: 46s; }
  @media (prefers-reduced-motion: reduce) {
    /* static, wrapped row — animation off, duplicates hidden, single set shown */
    .marquee { -webkit-mask-image: none; mask-image: none; overflow: visible; }
    .marquee__track {
      animation: none; width: auto; flex-wrap: wrap;
      justify-content: center; row-gap: clamp(10px, 2vw, 22px);
    }
    .logo.dup, .bname.dup { display: none; }
  }
  /* Each .logo is a typographically styled wordmark approximating the brand's
     real logo — matched Google Font + weight + tracking + casing, all held in a
     single muted gray so the row stays quiet. Optical sizes normalized per brand
     (--fs) so no wordmark dominates; all align on the shared 44px baseline box. */
  .logo {
    flex: none; display: inline-flex; align-items: flex-end; justify-content: center; height: 44px;
    padding-inline: calc(clamp(44px, 7vw, 96px) / 2);
    color: var(--ink); opacity: 1;
    font-size: var(--fs, clamp(20px, 2.3vw, 24px));
    line-height: 1; white-space: nowrap;
    transition: opacity .25s var(--ease), transform .25s var(--ease), color .25s var(--ease);
  }
  .logo:hover { opacity: 1; color: var(--ink); transform: translateY(-2px); }

  /* ---- per-brand wordmarks ---- */
  .wm-lumion   { font-family: 'Poppins', sans-serif;          font-weight: 500; letter-spacing: -0.01em; text-transform: none; --fs: clamp(20px, 2.3vw, 24px); }
  .wm-d5       { font-family: 'Saira Condensed', sans-serif;  font-weight: 400; letter-spacing: 0;       text-transform: none; --fs: clamp(22px, 2.5vw, 26px); }
  .wm-d5 b     { font-weight: 700; }
  .wm-skywork  { font-family: 'Baloo 2', sans-serif;          font-weight: 600; letter-spacing: 0;       text-transform: none; --fs: clamp(20px, 2.2vw, 24px); }
  .wm-muralink { font-family: 'Archivo', sans-serif;          font-weight: 600; letter-spacing: -0.005em; text-transform: none; --fs: clamp(20px, 2.2vw, 24px); }
  .wm-tally    { font-family: 'Nunito', sans-serif;           font-weight: 700; letter-spacing: -0.005em; text-transform: lowercase; --fs: clamp(21px, 2.3vw, 25px); }
  .wm-claude   { font-family: 'Lora', serif;                  font-weight: 600; letter-spacing: 0;       text-transform: none; --fs: clamp(21px, 2.3vw, 25px); }
  .wm-klean    { font-family: 'Work Sans', sans-serif;        font-weight: 500; letter-spacing: -0.04em;  text-transform: none; --fs: clamp(20px, 2.2vw, 24px); }
  .wm-typology { font-family: 'Jost', sans-serif;             font-weight: 300; letter-spacing: 0.34em;  text-transform: uppercase; --fs: clamp(17px, 1.9vw, 20px); padding-inline: calc(clamp(44px, 7vw, 96px) / 2 + 0.17em); }
  .wm-sunnei   { font-family: 'Archivo', sans-serif;          font-weight: 800; letter-spacing: 0.14em;  text-transform: uppercase; --fs: clamp(18px, 2vw, 21px); padding-inline: calc(clamp(44px, 7vw, 96px) / 2 + 0.07em); }
  .wm-ct       { font-family: 'Cormorant Garamond', serif;    font-weight: 600; letter-spacing: 0.18em;  text-transform: uppercase; --fs: clamp(22px, 2.5vw, 26px); padding-inline: calc(clamp(44px, 7vw, 96px) / 2 + 0.09em); }
  .wm-hady     { font-family: 'Cormorant Garamond', serif;    font-style: italic; font-weight: 600; letter-spacing: 0.02em; text-transform: none; --fs: clamp(20px, 2.2vw, 24px); }

  /* D5 Render — kept as plain nowrap text (the .logo flex box handles alignment) */
  .d5w { white-space: nowrap; }
  /* logos that pair a wordmark with a brand mark sit on one row (flex, not grid) */
  .logo.has-mark { display: inline-flex; align-items: center; gap: 0.32em; }
  .lmark { flex: none; display: block; width: auto; height: var(--mark-h, 1em); }
  .lmark--claude { --mark-h: 1.22em; margin-top: -0.02em; }   /* starburst ≈ cap height */
  .lmark--tally  { --mark-h: 1.02em; }                        /* flower ≈ word height */
  .logo:hover .lmark { filter: brightness(0.62); }            /* darken toward ink on hover */

  /* ============================================================
     SERVICES
  ============================================================ */
  /* marquee divider */
  .svc-marquee {
    overflow: hidden; margin: clamp(28px,4vw,42px) 0 clamp(8px,2vw,18px);
    border-block: 1px solid var(--line); padding-block: 13px;
    -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
            mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
  }
  .svc-marquee__track { display: flex; width: max-content; animation: svcmarq 34s linear infinite; }
  .svc-marquee__track span {
    white-space: nowrap; font-size: 12.5px; font-weight: 700;
    letter-spacing: .24em; text-transform: uppercase; color: rgba(236,106,54,.72);
  }
  @keyframes svcmarq { from { transform: translateX(0); } to { transform: translateX(-50%); } }
  @media (prefers-reduced-motion: reduce){ .svc-marquee__track { animation: none; } }

  /* numbered list */
  .svc-list { border-top: 1px solid var(--line); }
  .svc-row {
    border-bottom: 1px solid var(--line); position: relative;
    transition: opacity .3s var(--ease);
  }
  /* spotlight: dim the others when the list is hovered */
  .svc-list:hover .svc-row { opacity: .4; }
  .svc-list:hover .svc-row:hover { opacity: 1; }

  .svc-link {
    position: relative; display: grid;
    grid-template-columns: auto 1fr auto; align-items: center; gap: clamp(16px, 4vw, 44px);
    padding: clamp(20px, 3vw, 34px) clamp(10px, 2vw, 18px); overflow: hidden;
  }
  /* left-to-right warm sweep fill */
  .svc-link::before {
    content: ""; position: absolute; inset: 0; background: var(--yellow-bg);
    transform: scaleX(0); transform-origin: left;
    transition: transform .3s var(--ease); z-index: 0;
  }
  .svc-row:hover .svc-link::before { transform: scaleX(1); }
  .svc-link:active::before { transform: scaleX(1); background: #ece2fb; } /* tap flash on mobile */
  .svc-link > * { position: relative; z-index: 1; }

  .svc-num {
    font-family: var(--f-display); font-weight: 800; font-size: clamp(13px, 1.5vw, 16px);
    color: var(--orange); letter-spacing: .02em; display: inline-block;
    transition: transform .3s var(--ease); transform-origin: center;
  }
  .svc-row:hover .svc-num { transform: rotate(5deg) scale(1.28); }
  .svc-name {
    font-family: var(--f-display); font-weight: 800; text-transform: uppercase;
    font-size: clamp(17px, 2.5vw, 30px); letter-spacing: -0.01em; line-height: 1.12;
  }
  .svc-more {
    display: inline-flex; align-items: center; gap: 8px; white-space: nowrap;
    font-size: 14px; font-weight: 700; color: var(--ink-faint);
    transition: color .25s var(--ease);
  }
  .svc-row:hover .svc-more { color: var(--ink); }
  .svc-arrow { display: inline-block; transition: transform .3s var(--ease); }
  .svc-row:hover .svc-arrow { transform: translateX(4px); }

  /* ---- service detail view ---- */
  .svc-detail { max-width: 860px; padding-block: clamp(46px, 7vw, 92px); }
  .svc-detail__num {
    font-family: var(--f-display); font-weight: 800; color: var(--orange);
    font-size: 18px; letter-spacing: .04em; margin-bottom: 16px;
  }
  .svc-detail__title {
    font-size: clamp(32px, 5.5vw, 58px); font-weight: 800; letter-spacing: -0.02em; line-height: 1.05;
  }
  .svc-detail__title .svc-ch { display: inline-block; white-space: pre; }
  .svc-detail.is-animating .svc-detail__title .svc-ch {
    opacity: 0; transform: translateY(.36em);
    animation: svcChar .42s var(--ease) forwards; animation-delay: var(--d, 0ms);
  }
  @keyframes svcChar { to { opacity: 1; transform: none; } }
  .svc-detail__body { margin-top: clamp(26px, 4vw, 38px); display: grid; gap: 20px; }
  .svc-detail__body p { font-size: clamp(16.5px, 1.8vw, 20px); color: var(--ink-soft); line-height: 1.7; max-width: 64ch; }
  .svc-cta {
    display: inline-flex; align-items: center; gap: 10px; align-self: start;
    margin-top: clamp(32px, 5vw, 46px); background: var(--ink); color: #fff;
    font-weight: 700; font-size: 16px; padding: 16px 30px; border-radius: var(--r);
    transform-origin: center; animation: ctaBreath 2s ease-in-out infinite;
    transition: background .2s var(--ease);
  }
  .svc-cta:hover { background: #35384a; }
  .svc-cta .cta-arrow { display: inline-block; transition: transform .25s var(--ease); }
  .svc-cta:hover .cta-arrow { transform: translateX(4px); }
  @keyframes ctaBreath { 0%,100% { transform: scale(1); } 50% { transform: scale(1.03); } }
  @media (prefers-reduced-motion: reduce){ .svc-cta { animation: none; } }

  @media (max-width: 560px) {
    .svc-more .lbl { display: none; }   /* keep just the arrow on small screens */
    .svc-list:hover .svc-row { opacity: 1; } /* no spotlight on touch */
  }

  /* ---- WHAT WE DO · static two-service editorial layout ---- */
  .svc-eyebrow {
    text-align: center; margin: 0;
    font-family: 'DM Sans', sans-serif; font-weight: 600; font-size: 12.5px;
    letter-spacing: 0.22em; text-transform: uppercase; color: var(--stone);
  }
  .svc2-intro {
    max-width: 58ch; margin: clamp(14px, 2vw, 20px) auto 0; text-align: center;
    font-family: 'DM Sans', sans-serif; font-weight: 400;
    font-size: clamp(19px, 2.2vw, 25px); line-height: 1.5; color: var(--ink);
  }
  .svc2-grid {
    margin-top: clamp(50px, 7vw, 88px);
    display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 6vw, 96px);
  }
  @media (max-width: 860px) {
    .svc2-grid { grid-template-columns: 1fr; gap: clamp(40px, 9vw, 60px); }
  }
  .svc2-h {
    font-family: 'DM Sans', sans-serif; font-weight: 700;
    font-size: clamp(28px, 3.4vw, 40px); letter-spacing: 0; line-height: 1.08; color: var(--ink);
  }
  .svc2-body {
    margin-top: clamp(14px, 1.6vw, 20px); max-width: 65ch;
    font-family: 'DM Sans', var(--f-body);
    font-size: clamp(15.5px, 1.15vw, 17px); line-height: 1.72; color: var(--ink-soft);
  }
  .svc2-cta-wrap { margin-top: clamp(46px, 6vw, 76px); text-align: center; }
  .svc2-cta {
    font-family: 'DM Sans', var(--f-body); font-weight: 500;
    font-size: clamp(16px, 1.6vw, 18px); color: var(--orange);
    text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px;
    display: inline-flex; align-items: baseline; gap: .38em;
    transition: opacity .2s var(--ease), gap .2s var(--ease);
  }
  .svc2-cta:hover { opacity: .68; gap: .6em; }
  .svc2-cta .ar { transition: transform .2s var(--ease); }
  .svc2-cta:hover .ar { transform: translateX(2px); }

  /* ---- WHAT WE DO · numbered services + expandable methodology ---- */
  .svc-section { }
  #services-h { margin-top: clamp(10px, 1.4vw, 16px); }

  .svc-numlist {
    list-style: none; margin: clamp(40px, 6vw, 76px) 0 0; padding: 0;
    border-top: 1px solid rgba(22,21,20,.16);
  }
  .svc-srow {
    border-bottom: 1px solid rgba(22,21,20,.16);
    display: flex; align-items: baseline; gap: clamp(16px, 4vw, 46px);
    padding: clamp(22px, 3.4vw, 42px) clamp(2px, 1vw, 10px);
  }
  .svc-snum {
    flex: none; font-family: 'DM Sans', var(--f-body); font-weight: 500;
    font-size: clamp(14px, 1.5vw, 18px); letter-spacing: .04em;
    color: var(--stone); line-height: 1;
  }
  .svc-sname {
    font-family: 'DM Sans', sans-serif; font-weight: 700;
    text-transform: uppercase; letter-spacing: .015em; line-height: .98;
    font-size: clamp(28px, 5.4vw, 62px); color: var(--ink);
  }

  /* methodology trigger */
  .method-toggle-wrap { text-align: center; margin-top: clamp(34px, 4.6vw, 58px); }
  .method-toggle {
    -webkit-appearance: none; appearance: none; background: none; border: 0;
    cursor: pointer; display: inline-flex; align-items: center; gap: .85em;
    font-family: 'DM Sans', var(--f-body); font-weight: 500;
    font-size: clamp(12.5px, 1.15vw, 14.5px); letter-spacing: .15em; text-transform: uppercase;
    color: var(--ink); padding: 8px 2px; transition: color .25s var(--ease);
  }
  .method-toggle:hover { color: var(--stone); }
  .method-toggle__line {
    width: clamp(30px, 5vw, 52px); height: 1px; background: var(--stone);
    transition: width .3s var(--ease);
  }
  .method-toggle:hover .method-toggle__line { width: clamp(42px, 7vw, 72px); }
  .method-toggle__sign {
    display: inline-grid; place-items: center; width: 1.7em; height: 1.7em;
    border: 1px solid var(--stone); border-radius: 50%; color: var(--stone);
    font-size: .95em; line-height: 0; padding-bottom: .04em;
    transition: transform .4s var(--ease);
  }
  .method-toggle[aria-expanded="true"] .method-toggle__sign { transform: rotate(135deg); }

  /* ============================================================
     WORK
  ============================================================ */
  .work-grid {
    display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(22px, 3vw, 36px);
  }
  .work { display: block; cursor: pointer; }
  /* Each tile holds a cover image (object-fit: cover). Cards without a photo
     yet show an on-brand abstract placeholder + a commented <img> to drop in. */
  .work__tile {
    position: relative; aspect-ratio: 1/1; border-radius: var(--r); overflow: hidden;
    transition: transform .2s ease, box-shadow .2s ease;
  }
  .work__tile svg, .work__tile img { width: 100%; height: 100%; object-fit: cover; display: block; }
  /* hover: scale up slightly, 200ms ease */
  .work:hover .work__tile { transform: scale(1.03); box-shadow: 0 22px 40px -22px rgba(22,21,20,.38); }
  .work__meta { padding: 16px 2px 0; }
  .work__title { font-size: 18px; font-weight: 800; letter-spacing: -0.01em; }
  .work__client { font-size: 14.5px; color: var(--ink-faint); margin-top: 3px; }
  .work__arrow {
    display: inline-block; margin-left: 6px; transform: translateX(-4px);
    opacity: 0; transition: transform .3s var(--ease), opacity .3s var(--ease);
  }
  .work:hover .work__arrow { opacity: 1; transform: translateX(0); }

  /* ============================================================
     VIEWS / CLIENT-SIDE ROUTING
  ============================================================ */
  .view { opacity: 1; transition: opacity .2s ease; }
  .view[hidden] { display: none; }
  .view.is-fading { opacity: 0; }
  @media (prefers-reduced-motion: reduce) { .view { transition: none; } }

  /* ============================================================
     CASE STUDY
  ============================================================ */
  .case__bar {
    position: sticky; top: 0; z-index: 60;
    background: rgba(255,255,255,.86);
    backdrop-filter: saturate(140%) blur(12px);
    -webkit-backdrop-filter: saturate(140%) blur(12px);
    border-bottom: 1px solid var(--line);
  }
  .case__bar .wrap { display: flex; align-items: center; padding-block: 16px; }
  .case__back {
    display: inline-flex; align-items: center; gap: 8px;
    font-size: 15px; font-weight: 600; color: var(--ink-soft);
    transition: color .2s var(--ease), gap .2s var(--ease);
  }
  .case__back:hover { color: var(--ink); gap: 12px; }

  .case__cover {
    width: 100%; height: clamp(300px, 54vh, 580px); overflow: hidden; background: var(--line-soft);
  }
  .case__cover img { width: 100%; height: 100%; object-fit: cover; object-position: center; display: block; }
  /* logo-only header: centered mark on a solid background, never upscaled past 200px */
  .case__cover--logo { display: grid; place-items: center; background: var(--paper); padding: clamp(28px, 5vw, 56px); }
  .case__cover--logo img { width: auto; height: auto; max-width: 200px; max-height: 70%; object-fit: unset; }
  .cover-ph {
    width: 100%; height: 100%; display: grid; place-items: center;
    background-image: repeating-linear-gradient(45deg, var(--line-soft) 0 14px, #fff 14px 28px);
  }
  .cover-ph span {
    font-family: ui-monospace, 'SF Mono', Menlo, monospace; font-size: 12px;
    letter-spacing: .04em; color: var(--ink-faint); background: #fff;
    padding: 8px 14px; border: 1px solid var(--line); border-radius: 999px;
  }

  .case__body { padding-block: clamp(40px, 6vw, 72px); }
  .case__brand { font-size: 14px; font-weight: 700; color: var(--green); letter-spacing: .02em; }
  .case__title { font-size: clamp(36px, 6vw, 64px); font-weight: 800; margin-top: 12px; }
  .case__layout {
    display: grid; grid-template-columns: 1.45fr .85fr; gap: clamp(36px, 6vw, 72px);
    margin-top: clamp(34px, 5vw, 54px); align-items: start;
  }
  .case__block { margin-bottom: 38px; }
  .case__block:last-child { margin-bottom: 0; }
  .case__block h2 {
    font-size: 13px; text-transform: uppercase; letter-spacing: .12em;
    color: var(--ink-faint); font-weight: 700; margin-bottom: 12px;
  }
  .case__block p { font-size: 17px; color: var(--ink-soft); line-height: 1.65; max-width: 60ch; }
  .results { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
  .results .num { font-family: var(--f-display); font-size: clamp(30px, 4vw, 42px); font-weight: 800; letter-spacing: -.02em; }
  .results .lbl { font-size: 13.5px; color: var(--ink-faint); margin-top: 4px; }
  /* Claude case — DM Sans metrics: large numbers at regular weight, uppercase stone labels */
  .case--claude .results .num, .case--lumion .results .num { font-family: 'DM Sans', sans-serif; font-weight: 400; }
  .case--claude .results .lbl, .case--lumion .results .lbl { font-family: 'DM Sans', sans-serif; text-transform: uppercase; font-size: 11px; letter-spacing: 0.15em; color: var(--stone); }
  .results-img { display: block; width: 100%; max-width: 420px; height: auto; margin: 24px auto; }
  .results-note { font-size: 17px; color: var(--ink-soft); line-height: 1.65; max-width: 60ch; }
  .results-copy {
    font-family: 'DM Sans', sans-serif; font-size: 15.5px; line-height: 1.6;
    color: var(--ink-soft); max-width: 56ch; margin: 16px 0 0;
  }
  .results-copy .stone-figure { color: #A8927A; font-weight: 600; }
  .stone-rule { border: 0; height: 1px; width: 44px; background: #A8927A; margin: 0 0 22px; }
  /* Tally case — italic serif Results headline, DM Sans stats, stone accent on the standout figure */
  .case--tally .case__block--results h2 {
    font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 500;
    font-size: clamp(24px, 2.6vw, 30px); text-transform: none; letter-spacing: 0;
    color: var(--ink); margin-bottom: 6px;
  }
  .case--tally .results { grid-template-columns: repeat(5, 1fr); gap: 24px 18px; }
  .case--tally .results .num { font-family: 'DM Sans', sans-serif; font-weight: 600; font-size: clamp(24px, 2.6vw, 32px); }
  .case--tally .results .lbl { font-family: 'DM Sans', sans-serif; text-transform: uppercase; font-size: 10.5px; letter-spacing: 0.12em; color: #A8927A; }
  .case--tally .results .stat--accent .num { color: #A8927A; }
  @media (max-width: 640px) {
    .case--tally .results { grid-template-columns: repeat(3, 1fr); }
  }
  .analytics { margin: 28px 0 0; }
  .analytics__label { font-family: 'DM Sans', sans-serif; text-transform: uppercase; font-size: 11px; letter-spacing: 0.15em; color: var(--stone); margin-bottom: 12px; }
  .analytics__slot { display: block; width: 100%; max-width: 520px; aspect-ratio: 4 / 3; border: 1px solid rgba(22,21,20,.1); }
  .analytics__img { display: block; width: 100%; max-width: 360px; height: auto; border-radius: 14px; border: 1px solid rgba(22,21,20,.1); }
  .analytics figcaption { font-family: 'DM Sans', sans-serif; text-transform: uppercase; font-size: 11px; letter-spacing: 0.15em; color: var(--stone); margin-top: 12px; }

  /* gallery of secured placements / invitations */
  .gallery {
    display: grid; grid-template-columns: repeat(auto-fill, minmax(180px, 1fr));
    gap: 18px;
  }
  .gtile { margin: 0; }
  .gtile__img {
    border-radius: var(--r); overflow: hidden; background: var(--line-soft);
    aspect-ratio: 3 / 4; border: 1px solid var(--line);
  }
  .gtile__img img { width: 100%; height: 100%; object-fit: cover; object-position: center top; display: block; }
  .gtile figcaption { margin-top: 9px; font-size: 13px; font-weight: 600; color: var(--ink-soft); }

  /* deliverables list */
  .deliverables { display: grid; gap: 14px; max-width: 62ch; }
  .deliverables li {
    position: relative; padding-left: 26px; font-size: 16px; color: var(--ink-soft); line-height: 1.6;
  }
  .deliverables li::before {
    content: ""; position: absolute; left: 2px; top: .62em; width: 8px; height: 8px;
    background: var(--yellow); border-radius: 50%;
  }
  .live-date {
    margin-top: 18px; font-size: 14px; font-weight: 600; color: var(--ink);
    display: inline-flex; align-items: baseline; gap: 8px;
  }
  .live-date span {
    font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: .1em;
    color: var(--ink-faint);
  }

  /* watch-the-video button */
  .watch {
    display: inline-flex; align-items: center; gap: 16px; margin-top: 28px;
    padding: 14px 22px 14px 16px; border-radius: var(--r);
    background: var(--ink); color: #fff;
    transition: transform .2s var(--ease), background .2s var(--ease);
  }
  .watch:hover { background: #35384a; transform: translateY(-2px); }
  .watch__play {
    width: 42px; height: 42px; flex: none; border-radius: 50%;
    background: var(--yellow); color: var(--ink);
    display: grid; place-items: center;
  }
  .watch__play svg { width: 18px; height: 18px; margin-left: 2px; }
  .watch__txt { display: grid; line-height: 1.25; }
  .watch__t { font-weight: 700; font-size: 15.5px; }
  .watch__s { font-size: 12.5px; color: rgba(255,255,255,.6); }
  .watch__arrow { margin-left: 6px; font-size: 16px; color: rgba(255,255,255,.65); transition: transform .2s var(--ease); }
  .watch:hover .watch__arrow { transform: translate(2px,-2px); }

  .case__side {
    border: 1px solid var(--line); border-radius: var(--r); padding: 28px;
    position: sticky; top: 96px;
  }
  .case__facts { display: grid; gap: 20px; }
  .fact__l { font-size: 12px; text-transform: uppercase; letter-spacing: .1em; color: var(--ink-faint); font-weight: 700; }
  .fact__v { font-size: 16px; font-weight: 600; margin-top: 4px; }
  .tag {
    display: inline-flex; align-items: center; gap: 8px; margin-top: 24px;
    background: var(--yellow-bg); border: 1px solid var(--yellow); color: var(--ink);
    font-size: 13px; font-weight: 700; padding: 9px 15px; border-radius: 999px;
  }
  .tag::before { content:""; width: 7px; height: 7px; border-radius: 50%; background: var(--yellow); }
  @media (max-width: 860px) {
    .case__layout { grid-template-columns: 1fr; }
    .case__side { position: static; }
  }
  @media (max-width: 520px) {
    .results { grid-template-columns: 1fr 1fr; }
  }

  /* ============================================================
     TESTIMONIALS
  ============================================================ */
  .quotes-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(24px, 3vw, 40px); max-width: 960px; margin-inline: auto; }
  .quote {
    background: rgba(73,77,95,.88);
    border: 1px solid rgba(255,255,255,.1);
    border-radius: 44px;
    padding: clamp(34px, 3vw, 48px) clamp(30px, 2.6vw, 44px);
    display: flex; flex-direction: column; gap: 26px;
    transition: transform .3s var(--ease), box-shadow .3s var(--ease);
  }
  .quote:hover { transform: translateY(-4px); box-shadow: 0 26px 46px -32px rgba(22,21,20,.45); }
  .quote__mark {
    font-family: 'DM Sans', sans-serif; font-weight: 700;
    font-size: 64px; line-height: .6; color: var(--lilac);
    height: 38px; overflow: hidden;
  }
  .quote p {
    font-family: 'DM Sans', sans-serif; font-weight: 400;
    font-size: clamp(21px, 1.9vw, 27px); line-height: 1.34; color: #fff;
  }
  .quote__divider { border: 0; height: 1px; background: rgba(255,255,255,.18); margin: auto 0 0; }
  .quote__by { display: flex; align-items: center; gap: 15px; }
  img.quote__av {
    width: 44px; height: 44px; border-radius: 50%; flex: none;
    object-fit: cover; object-position: center top; border: 1px solid rgba(255,255,255,.25);
  }
  .quote__name { font-family: 'DM Sans', sans-serif; font-weight: 600; font-size: 15px; color: #fff; }
  .quote__role { font-family: 'DM Sans', sans-serif; font-size: 13px; color: var(--lilac); letter-spacing: .01em; }

  /* ============================================================
     CONTACT
  ============================================================ */
  .contact {
    border-top: 1px solid var(--line); background: var(--mist);
    padding-block: clamp(80px, 13vw, 168px);
  }
  .contact__inner { max-width: 680px; }
  .contact h2 {
    font-family: 'Cormorant Garamond', serif; font-weight: 400; letter-spacing: -0.005em;
    font-size: clamp(42px, 7vw, 76px); line-height: 1.0; color: var(--ink);
  }
  .contact__lead {
    font-family: 'DM Sans', sans-serif; font-weight: 400; color: var(--ink-soft);
    font-size: clamp(16.5px, 1.3vw, 18.5px); line-height: 1.75; max-width: 46ch;
    margin: clamp(22px, 3vw, 30px) 0 clamp(38px, 5vw, 56px);
  }
  .contact__details { display: flex; flex-direction: column; gap: clamp(26px, 4vw, 38px); }
  .contact__email {
    font-family: 'DM Sans', sans-serif; font-weight: 400; font-size: clamp(18px, 1.8vw, 23px);
    color: var(--ink); width: fit-content;
    border-bottom: 1px solid transparent; padding-bottom: 1px;
    transition: border-color .2s var(--ease);
  }
  .contact__email:hover { border-bottom-color: var(--stone); }
  .contact__social { display: flex; }
  .contact__social a {
    display: inline-flex; color: var(--ink);
    transition: opacity .2s var(--ease);
  }
  .contact__social a:hover { opacity: .55; }
  .contact__social svg { width: 26px; height: 26px; display: block; }

  /* ============================================================
     FINAL CTA — same light palette + fonts as the rest of the site
  ============================================================ */
  .final-cta {
    position: relative; overflow: hidden;
    color: var(--ink);
    padding-block: clamp(96px, 15vw, 200px);
    isolation: isolate;
  }
  .final-cta__inner { position: relative; z-index: 1; max-width: 980px; margin-inline: auto; }
  .final-cta__top { display: flex; align-items: center; justify-content: space-between; gap: 20px; flex-wrap: wrap; }
  .final-cta__tags {
    display: flex; align-items: center; gap: 10px;
    font-family: 'DM Sans', sans-serif; font-weight: 700; font-size: 12px;
    letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-soft);
  }
  .final-cta__tag-dot { color: var(--ink-faint); }
  .final-cta__start {
    display: inline-flex; align-items: center; gap: 8px;
    background: var(--ink); color: #fff; font-family: 'DM Sans', sans-serif;
    font-weight: 600; font-size: 14px; letter-spacing: 0.01em;
    padding: 12px 22px; border-radius: 999px;
    transition: transform .2s var(--ease), background .2s var(--ease);
  }
  .final-cta__start:hover { transform: translateY(-2px); background: #35384a; }
  .final-cta__mark-center {
    display: flex; justify-content: center; margin: clamp(28px, 4vw, 44px) 0 clamp(18px, 2.4vw, 28px);
    color: var(--sky); opacity: .55;
  }
  .final-cta__mark-center svg { width: 34px; height: 34px; }
  .final-cta__eyebrow {
    font-family: 'DM Sans', sans-serif; font-weight: 600; font-size: 13px;
    letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-soft);
    margin: 0 0 clamp(28px, 4vw, 44px);
  }
  .final-cta__headline {
    margin: 0; text-align: center; font-family: 'DM Sans', sans-serif; font-weight: 700;
    letter-spacing: -0.01em; line-height: 1.15;
    font-size: clamp(32px, 5.2vw, 64px);
    color: var(--ink);
  }
  .final-cta__headline em {
    font-family: 'Cormorant Garamond', serif; font-style: italic; font-weight: 500;
  }
  .final-cta__grid {
    display: flex; align-items: flex-end; justify-content: space-between; flex-wrap: wrap;
    gap: clamp(28px, 4vw, 40px); margin-top: clamp(48px, 7vw, 84px);
  }
  .final-cta__label {
    font-family: 'DM Sans', sans-serif; font-weight: 600; font-size: 12px;
    letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-faint); margin: 0 0 8px;
  }
  .final-cta__email {
    display: block; font-family: 'DM Sans', sans-serif; font-weight: 700;
    font-size: clamp(18px, 2vw, 22px); color: var(--ink); transition: opacity .2s var(--ease);
  }
  .final-cta__email:hover { opacity: .7; }
  .final-cta__social { display: flex; gap: 18px; margin-top: 16px; }
  .final-cta__social a {
    font-family: 'DM Sans', sans-serif; font-weight: 600; font-size: 14px; color: var(--ink-soft);
    transition: color .2s var(--ease);
  }
  .final-cta__social a:hover { color: var(--ink); }
  .final-cta__nav { display: flex; flex-direction: column; align-items: flex-end; gap: 10px; }
  .final-cta__nav a {
    font-family: 'DM Sans', sans-serif; font-weight: 600; font-size: clamp(16px, 1.6vw, 19px);
    color: var(--ink-soft); transition: color .2s var(--ease);
  }
  .final-cta__nav a:hover { color: var(--ink); }
  @media (max-width: 640px) {
    .final-cta__grid { align-items: flex-start; }
    .final-cta__nav { align-items: flex-start; }
  }

  /* ============================================================
     FOOTER — full-bleed, filled edge to edge, same light theme
  ============================================================ */
  .footer {
    border-top: 1px solid var(--line);
    padding: 30px var(--gutter);
    display: flex; justify-content: center;
    color: var(--ink-soft); font-size: 14px;
  }


  /* ============================================================
     SCROLL REVEAL
  ============================================================ */
  .reveal {
    opacity: 0; transform: translateY(38px) scale(.965); filter: blur(7px);
    transition: opacity .85s var(--ease), transform .85s var(--ease), filter .85s var(--ease);
  }
  .reveal--ltr { transform: translateX(-40px) scale(.97); filter: blur(6px); }
  .reveal.in { opacity: 1; transform: none; filter: none; }
  .reveal.d1 { transition-delay: .08s; }
  .reveal.d2 { transition-delay: .16s; }
  .reveal.d3 { transition-delay: .24s; }
  .reveal.d4 { transition-delay: .32s; }
  .reveal.d5 { transition-delay: .40s; }
  @media (prefers-reduced-motion: reduce) {
    .reveal { opacity: 1 !important; transform: none !important; }
  }

  /* ============================================================
     RESPONSIVE
  ============================================================ */
  @media (max-width: 980px) {
    .services-grid, .work-grid, .quotes-grid { grid-template-columns: repeat(2, 1fr); }
    .contact__grid { grid-template-columns: 1fr; }
  }
  @media (max-width: 860px) {
    .proof__inner { grid-template-columns: 1fr; gap: 22px; }
  }
  @media (max-width: 560px) {
    .proof__stats { grid-template-columns: 1fr; gap: 18px; }
  }
  @media (max-width: 560px) {
    body { font-size: 16px; }
    .services-grid, .work-grid, .quotes-grid { grid-template-columns: 1fr; max-width: 420px; margin-inline: auto; }
    .quote { padding: 26px 24px; }
  }